THE RED CRITIQUE |
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How
"New" is the New Labor and (some notes on) its Relation with
Cyberculture
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"So
much of the company propaganda is convincing you that you're not
workers, that it's something else, that you're not working class…
" – Borders' Employee on the "New
Economy" [1] The "cyber" is the ideology of transnational capital in
which the cultural imaginary outraces production and all social
determinations of class, race, gender and sexuality are undone with the
development of a "weightless" economy of symbolic exchanges.
The primacy of culture in the new cyber-economy of signs means the end
of determinate structures of meaning which presupposed as the condition
of explanation the existence of an "outside" to discourse, and
substitutes in its place fluid networks of desire which resist
interpretation through the endless play of indeterminacy. The cyber, the
argument goes, renders culture and its study a permanent
"problem" by introducing new modes of social organization that
"fit badly with earlier complexities of domination, putting them
into question and thereby opening the field […] to new spaces of
politics" (Poster 1-20). Culture, according to this logic, having
been freed from any material base through the multiplication of sites of
cultural production in "cyberspace", operates as an autonomous
zone of contingencies, acting simultaneously as a site of overwhelming
power and subversive resistance that blurs the boundaries of all social
distinctions and renders all concepts forever "fuzzy". The
social, in turn, is put forth as a site of myriad interests and
contesting "negotiations" that "oscillate wildly"
from one side to the next and that cannot be reduced to any single
determination without the charge of totalitarianism (Hitchcock 2). This
new ephemeral capitalism and its "virtual" culture is defined
by an over media-tion that subverts any singular attempt to define it.
As a result, the study of culture is transformed from any materialist
interrogation of the complexity of determinations by the systemic class
interests that underlie specific manifestations of social
"power" to the speculative documentation of the multiplicity
of possible outcomes of technological development. It is to move
cultural studies from the "outside" of class struggle to the
"middle" of political negotiations and overdetermined
oscillations from within and to strip from cultural studies, as
Aronowitz and Menser advocate, all "first principles, fixed means,
or established ends" (17). This essay is a critique of the "new" logic of the cyber,
in which the developments of technoscience in advancing global
communications and accelerating the globalization of production are
theorized in terms of an epochal shift that transforms the structures of
capital from production, wage-labor and profit to consumption,
immaterial labor and power. Instead, through an analysis of some
exemplary texts of the new "cyber" theory, I will attempt to
demonstrate that what is at stake is the obscuring of the fact that not
only are the fundamental laws of capitalism not eclipsed by the
development of the cyber, but that the increased pace of technological
advancement is an indication of the heightened crisis of capitalism and
the necessity of social transformation from a system based on the
production of private profit to a system based upon the meeting of the
needs of all. In other words, against the cultural theory of the
autonomy of the "cyber" in which both "Lenin and
capitalism [lie] in ruins" (Kroker 175), I will argue that
contemporary culture, regardless of the "form" that it takes,
is determined by the laws of motion of capital and that the theory of
imperialism and monopoly capital developed by Marx and Lenin, which
foregrounds the primacy of production in the study of culture, remains
the most effective means for understanding the development of the
"new" economy of cybercapitalism. One: Declared by its publisher to be a
"highly readable and thought provoking work" and by reviewers
as a "welcome and timely contribution to discussions about the
future of globalization and communication systems" (Downes), Nick
Dyer-Witheford's Cyber-Marx: Cycles of Struggle in High Technology
Capitalism is a prime example of the post-al left writing [2] that has caught the
attention of big business because of the way it translates corporate
interests into popular rhetoric for easier consumption. Like Michael
Hardt's and Antonio Negri's Empire—which is declared by The
New York Times to be "The Next Big Idea"—and Naomi
Klein's No Logo—which The Guardian (U.K.) proclaims is
"The Das Kapital of the growing anti-corporate
movement"—Dyer-Witheford's Cyber-Marx is part of a new
ideological assault on the working class from the left. In the name of
addressing the "complexity" and "nuance" of
cyber-capitalism this post-al left writing attempts to disarm the
oppressed and exploited people around the world by convincing them that
in the "New Economy" they no longer have any power to resist
the workings of capitalism, and that such futility is ultimately O.K.
because it is only a matter of time before the fundamental social
contradiction between capital and labor, which has the effect of putting
to work tremendous technological advances solely for the purposes of
producing huge profits for a few while millions live in utter misery,
will simply work itself out. The issue of the "readability"
of Dyer-Witheford's text is particularly acute given that many of the
assertions the text advances, in particular that capitalism as a result
of the influx of new technologies is in an "obvious"
"crisis" requiring deep changes and a return to the concept of
"class struggle" (217), would have just a few years ago
rendered this argument "unintelligible" to the mainstream
publications that now praise it. This "shift" in mainstream
thinking, which has led to the corporate embrace of the post-al left
writers, is indicative of the fact that the "cyber" is in
actuality a regime of class struggle in which the technological
developments that in the hands of the working class could be used to
meet the needs of the world's population are used instead at the expense
of the world's majority to create increasing amounts of wealth for a
few. As a response to the crisis of overproduction that emerges in the
1970's, the transnational restructuring of production that has come to
be known as the "cyber" and is often characterized by concepts
such as "post-industrial", "post-fordism",
"flexible accumulation", and the expansion of global
telecommunications, marks the necessary introduction of new means of
increasing and concentrating production on a world scale in order to
maintain the rate of profit previously available after the destruction
and rebuilding of the global markets following WWII. While the dominant
arguments have claimed that the expansion of technoscience and the
increasing innovation of industry would represent a new mode of
accumulation that radically breaks with the capitalist cycles of
"boom and bust", ushering in a post-capitalist mode of
production that no longer relies on labor as the source of value and
profit, the current crisis of overproduction has pressured, for the
capitalist, the "sunny time of this his first love" (Marx Capital
I 409) and, in turn, the argument that capitalism as structured by
the conflict between capital and labor no longer exists. As capitalism
enters a global crisis of overproduction in which the Washington Post
now admits that the "unprecedented overbuilding" of the 1990's
has "created a vicious downward cycle in which price wars beget
bankruptcy and bankruptcies beget more price wars, dragging down weak
and strong companies alike" (Pearlstein A01), previously
celebratory remarks by the financial czars of transnational capital such
as Alan Greenspan about the "New Economy" moving beyond the
business of the "old" capitalism and that economic crisis and
class struggle were a thing of the past appear—in light of the onset
of a "double-dip" recession in the United States, the monetary
crises sweeping across South America, and the daily corporate accounting
scandals both in the US as well as in Europe that fundamentally threaten
"democratic capitalism" (Gore)—to be hopelessly out of touch
with social reality today. Even billionaire financier George Soros, who
has made hundreds of millions of dollars speculating on the misery of
people in the former Soviet Union and in the South, now declares
"Globalization has been lopsided" and "The disparity in the treatment of labor
and capital is an essential feature of the global capitalist system as
it is currently organized" (39). In this climate of capitalism's crisis of profitability what has
made the work of the post-al left writers like Dyer-Witheford so
"welcome" is that, unlike the claims of postmodernism which
now appear as blatantly advancing a pro-corporate agenda, it speaks to
workers in the language of the more "hip" and
"savvy" transnational capitalism that recognizes the
contradictions of capitalist production and purports to assure the
anxieties of an atomized working class while continuing to advance the
(corporate) agenda of deregulation and decentralization. Whereas
postmodernism echoed capitalism's attack on barriers to capital
circulation by proclaiming the textual deconstruction of social binaries
as the realm of freedom from determinations such as class inequality, as
Dyer-Witheford writes, at this moment of a global contraction of the
market "post-Marxism seems, a decade after its first enunciation,
strangely dated" (189) and "Contrary to the post-Marxist
belief that different kinds of domination politely arrange themselves in
a nonhierarchical, pluralistic way the better not to offend anyone's
political sensibilities, capitalism is a domination that really
dominates" (10). It is as an intervention into postmodernism's
"intelligibility crisis" that Dyer-Witheford situates his
project as part of the need for constructing a "heretic"
Marxism (63) to respond to the social contradictions that have rendered
postmodernism a dead language and to address the concerns of the
"knowledge workers" who now find themselves facing the
economic cycles that supposedly their labor had overcome. What
Dyer-Witheford's Cyber-Marx attempts to achieve is the
re-securing of the ideological barriers to the questioning of the
contradictions of capitalism. By distancing cyber-theory from the more
overtly corporate postmodernist de-materialization of culture, while
continuing to isolate "culture" (subjective) and the
"economic" (objective), the post-al left writing opens a space
for the post-politics of transnational capitalism to find legitimacy. It
speaks to a crisis of profitability by transforming the anger of the
working class into market-friendly "ethical" consumerism that
leaves intact the fundamental structures of class inequality. This is because for Dyer-Witheford while
capitalism remains nominally about the struggle between capital and
labor (2), he argues that it has undergone a radical transformation from
the system based upon production to a system based upon consumption and
circulation. He writes that cyber-capitalism, characterized by the
imposition of technoscience directly into the production process and the
development of "lighter-than-air" means of production (143),
has meant a restructuring of "work" from material to
immaterial labor such that "the most radical aspect of this
socialization of labor is the blurring of wage and nonwaged time. The
activities of people not just as workers but as students, consumers,
shoppers, and television viewers are now directly integrated into the
production process" (80). The inclusion of moments of commodity
consumption and the "blurring" of wage and non-wage labor is,
according to Dyer-Witheford, necessary if we are to fully understand the
impact of cyber-relations wherein "The demarcation between
production, circulation and reproduction of capital is dissolved"
(81). That Dyer-Witheford's theory of "new" capitalism in
which the "world of virtual finance has become both increasingly
detached from and superordinate over material production" (139) and
"the immediate point of production cannot be considered the
'privileged' point of struggle" (129) reflects the dominant
cultural position on the "New Economy" and cyber-capitalism
can be seen by the way in which the left so now closely imitates the
right in declaring the "end" of capitalism and along with it
the necessity of an organized working class resistance as to become
almost imperceptible in their differences. For example, corporate guru
Peter Drucker also claims that we have entered the "Post-Capitalist
Age" in which "The basic economic resource—'the means of
production' to use the economist's term—is no longer capital, nor
natural resources […] nor 'labor'. It is and will be knowledge
[…] The leading social groups of the knowledge society will be
'knowledge' workers […and] unlike the employees under Capitalism, they
will own both the 'means of production' and the 'tools of
production'" (8). Despite their rhetorical differences,
what unites the arguments of the post-al left writers like
Dyer-Witheford and corporate flunkies like Peter Drucker is the primary
assumption that capitalism has entered a new mode of accumulation, one
that is not based upon the exploitation of labor, but instead is based
upon the harvesting of knowledge. Capitalism, according to these
arguments, is structured by a specific "industrial" relation
between capital and labor that is subverted by the introduction of
various new "cyber" technologies. What we are witnessing, in
other words, in the development of the global economy is a fundamental
break from the past in which the boundaries between worker and owner,
production and consumption no longer can explain an economic system
based upon the circulation of ideas. As, for example, Anthony Giddens,
director of the London School of Economics, declares, with the advent of
the "information" economy, there has been "a wholesale
reinvention of the cultural perception of business and capitalism"
in which "even the poor resist being poor" (vii-xi) because of
the way in which, in a knowledge economy, anyone can come up with a new
idea and following this logic go from being the janitor to becoming the
CEO. According to these arguments, what differentiates the "New
Economy" from the old capitalism is the superseding of production
by consumption as the locus of profit; both Drucker's "knowledge
workers" and Dyer-Witheford's "students, consumers, shoppers
and television watchers" are in the end consumers of ideas. Leaving
aside for the moment the question of whether or not capitalism has
entered a new mode of accumulation in which "knowledge has become
the principle force of production over the last few decades"
(Lyotard 5), what remains are in fact a constitutive set of social
relations that structure all social practices. This is because
capitalism, at its root, is about the extraction of surplus value from
the surplus labor of workers by owners. As many "dot-com"
workers have unfortunately learned during the current economic
recession, even if we accept for the moment the dominant argument that
the primary concern of capital is the production of "knowledge
commodities" such as software applications and commercial media,
this does not change the class relation between those who own the means
of production—the code, the computers, and the networks in the case of
the software industry—and those who own nothing but their labor. As
Marx argues, what differentiates labor-power, defined as "the
aggregate of those mental and physical capabilities existing in a human
being" (Capital I 177), from all other commodities, is that
it "not only produces its own value, but produces value over and
above it" (Capital I 219). Unlike other commodities, in
other words, it is only labor-power that produces more value than it
contains and thus contains the potential for producing surplus value. In
a system in which the primary drive is the accumulation of profit, it is
the purchasing of labor-power by the owners from the workers who have
nothing else to sell that drives the system and it is this relationship
that is not changed by the change in the mode of accumulation. Capitalism is a dynamic system that is based on increasing profit
at all costs and, as Marx argues in Capital, the drive to
accumulate increasing amount of profit means the necessity of constantly
driving down of the costs of production: "The starting point of
Modern Industry is, as we have shown, the revolution in the instruments
of labor" (397). The role of technological advancement in
capitalism is to lower the costs of production by reducing the time it
takes to produce a commodity while simultaneously driving down the cost
of labor-power both by expelling workers from the production process and
by increasing the competition between workers through the introduction
of "redundancy". It
is this relationship of exploitation that from the beginning makes
capitalism a "revolutionary" system: Modern Industry never looks upon and treats the existing form of a
process as final. The technical basis of that industry is therefore
revolutionary, while all previous modes of production were essentially
conservative. By means of machinery, chemical processes and other
methods, it is continually causing changes not only in the technical
basis of production, but also in the functions of the laborer, and in
the social combinations of the labor-process. At the same time, it
thereby also revolutionizes the division of labor within the society,
and incessantly launches masses of capital and of workpeople from one
branch of production to another (Capital 1 489). What is at stake, however, in the constant revolutionizing of the
means of production is that although at certain moments in the business
cycle capitalists are forced to introduce technological innovation as a
means of securing market position, in so far as capital relies on the
exploitation of labor-power to increase surplus value there emerges a
contradiction between on the one hand, the need to introduce new
technological advances that drive workers out of production and increase
the rate of commodity production and, on the other, the ability of the
capitalist to accumulate higher rates of profit. In other words, in so
far as surplus value represents the stolen labor-power of workers,
capital cannot replace labor with machinery without driving down the
rate of profit. It is this relationship between capital and labor, for
example, that is ultimately at the base of transnational trade treaties
such as NAFTA, MAI and the recently passed "Fast Track" trade
legislation in the United States as well as the dramatic movement of
industry from North to South in the post-WWII period. The fact is that
cheaper labor in the South is still more profitable to the capitalist
than an "automatic" factory in the North. This is because it
is the exploitation of human labor-power—not machinery, no matter how
"automatic"—that is the sole source of corporate profits. It is this same process of technological innovation and
accumulation that leads to a crisis of overproduction.
As a result of the fact that productivity under capital is driven
by profit and not by need, technological innovations that expand the
productive force of industry result in the production of millions of
commodities that cannot be sold. As
the weight of unsold commodities grows, it causes a crisis not in one
industry, but across the entire system as the need for raw materials,
for investment, for new machinery, for… all grinds to a halt. In other
words, it is the very process by which capitalism replaces living with
dead labor in order to increase the mass of profits accumulated that
simultaneously drives down the general rate of profit as a whole,
culminating in a crisis of overproduction (Marx Capital III
209-233). With the current crisis of overproduction, capital has again
entered a "vicious downward cycle". That such a crisis can
occur, in which the massive "overproduction" of goods happens
alongside the fact that almost 3 billion people are forced to try to
survive on less than $2.00 per day, is indicative of the absurd anarchy
of the production for profit that drives the capitalist system. What a materialist theory of technology enables is the ability to
understand why this crisis of overproduction is an inevitable
consequence of capitalism. As Marx writes, "The enormous power,
inherent in the factory system, of expanding by jumps, and the
dependence of that system on the markets of the world, necessarily beget
feverish production, followed by the over-filling of the markets,
whereupon contraction of the markets brings crippling of production. The
life of modern industry becomes a series of periods of moderate
activity, prosperity, over-production, crisis and stagnation" (Capital
1 455). What we are witnessing in the development of the
cyber-economy, contrary to the arguments of the post-al left and the
corporate right, is not the superseding of production, but rather the
effect of the tremendous advances in production that have enabled
massive amounts of productive force to be concentrated and centralized
such that millions of commodities can be produced in an increasingly
short amount of time and that these developments have rendered hundreds
of thousands of workers "redundant". In terms, for example, of
the telecommunications market, what began as a "new" industry,
with high profit margins and low production costs leading to monopoly
profits, becomes a developed industry with increasing competition that
drives down costs, eliminates labor and turns a high profit return into
a falling rate. As long as the determining factor in developing new
technologies remains the production of private profits, this
"vicious downward cycle" that sees the wasted production of
millions of commodities while at the same time millions of people lack
access to adequate food, housing, health care, education and clean water
will inevitably continue. In fact, developing Marx's argument that as the level of production
increases "the law that surplus-value does not arise from the
labour-power that has been replaced by machinery but from the labour-power
actually employed in working with the machinery asserts itself" (Capital
1 409), Ernest Mandel argues that it is this law of value which
results in the crisis of a falling rate of profit that has led, in part,
to the centrality of "knowledge" in the new economy.
Mandel argues that what we are witnessing in the globalization of
production is not the replacement of labor by "knowledge", but
rather the expansion of the role of technoscience, research and
development which is necessary to increase the exploitation of labor and
maintain the accumulation of profit. He argues that one of the
contradictions of contemporary capitalism is the fact that even
monopolized transnational corporations, which have developed and
concentrated productive forces at the cost of billions of dollars, are never completely shielded from competition and hence always have an
interest in perfecting and bringing a new product onto the market
earlier and more massively than their competitors. In this sense, they
are undoubtedly interested in expanding the research and development
under their control. At the same time, however, in considering each
expensive research project they must take into account the inherent risk
not only that it may fail to result in any new marketable product at
all, but also that a simultaneous innovation by a competitor may
make it impossible to realize the anticipated super-profits […which]
compels them both to differentiate their research and, at the same time,
for pure reasons of valorization of capital, to narrow their development
(257). The consequence, in other words, is that the monopolization of
industry requires huge amounts of resources in research and development
not as a substitution for labor, but as a supplement to ensure the
expansion of production and the reduction of the costs of that
production. In fact, contrary to the arguments of the post-capitalists,
periods of increased technological development which result in the
growth of the productive forces leads not to new development and growth,
but rather to stagnation and decay precisely, as Mandel argues, because
of the possible negative effects on profit.
It is this stagnation of the "cyber" economy that we
are witnessing in, for example, the collapse of the monopoly profits of
the telecommunications industry, which has seen massive failures of
profitability and layoffs in such giant firms as WorldCom Inc., Lucent
Technologies Inc., Nortel Networks Ltd., AT&T Corp. and Qwest
Communications International Inc. The "cyber", however, not only represents the objective
developments at the level of production. As a theory of social
relations, it is also part of the ideological superstructure that
reflects these developments in the attempt to erase and re-write in the
cultural imaginary the growing contradiction of capitalist production.
Against the increasing crisis of overproduction of commodities the cyber
elevates consumption to a revolutionary practice and thus trains a
future labor force not to oppose capitalism from the "outside"
of class struggle at the point of production, but from within—at the
point of consumption. It is, in other words, an attempt to
"solve" the crisis of capitalism by increasing consumption in
a moment of overproduction. This reading of (post)capitalism that
Dyer-Witheford follows in the wake of the writings by "autonomist
marxists" in Italy—most commonly known in the United States in
the work of Michael Hardt and Antonio Negri—has become the theoretical
guide for the post-al left in the North. According to autonomist marxism,
capitalism is less a system of objective laws and economic exploitation
than it is a fluid system of power. Drawing from Foucault's theory of
society as the contestation of the "will to power" of
competing forces in which power is theorized as "the endlessly
repeated play of dominations" (377) above and superceding the
capital/labor relation, according to autonomist social theory the
relationship between capital and labor has ceased in the
"cyber"-age to be an exploitative one, in which capital
extracts surplus-value from the surplus-labor of workers, and has become
instead a political one, a reciprocal relation in which capital
tenuously "dominates" labor for the sake of maintaining social
privilege. So, while Dyer-Witheford declares that it is "clearly
false to suggest that cybernetic systems entirely eliminate capital's
need for labor" (94), he also argues that we cannot understand the
concepts of "capital", "labor",
"production" and "consumption" as advanced in the
"old" Marxist theory. He writes, "without sacrificing the
Marxist emphasis on class struggle [we must] admit important postmodern
insights into the variegated and technologically mediated aspects such
conflict assumes today" (166). The "variegated and technological mediated aspects" that
Dyer-Witheford is here referring to are the fracturing and multiplying
of the anti-capitalist forces that, according to autonomist marxists,
emerge in the technoscientific era of capital.
Maurizio Lazzarato, in his essay "Immaterial Labor",
clarifies the basic premise of the autonomist theory of capitalism. Defining immaterial labor as "the labor that produces
the informational and cultural content of the commodity" (132), he
writes, "Immaterial labor finds itself at the crossroads (or rather
it is the interface) of a new relationship between production and
consumption" (138). This "new relationship" is that of
the new, post-material, technoscientific capital in which
"Consumption is no longer only the 'realization' of a product, but
a real and proper social process" (141).
More specifically, Lazzarato argues: I do not believe that this new labor-power is merely functional to
a new historical phase of capitalism and its processes of accumulation
and reproduction. This labor-power is the product of a "silent
revolution" taking place within the anthropological realities of
work and within the reconfigurations of its meanings. Waged labor and
the direct subjugation (to organization) no longer constitute the
primary form of the contractual relationship between capitalist and
worker. A polymorphous self-employed autonomous work has emerged as the
dominant form, a kind of "intellectual worker" who is him- or
herself an entrepreneur, inserted within a market that is constantly
shifting and within networks that are changeable in time and space
(140). This movement, from a
"material" theory of production to what Lazzarato calls an
"aesthetic" theory of consumption (144) is echoed by Antonio
Negri, in his now foundational "autonomist" text Marx
Beyond Marx. Negri argues "the law of value" in which Marx
theorized that profits produced by capitalism represent the stolen
surplus-labor of workers during production, is "an operation which
is now only pure command, empty of any appearance, even minimal, of
'economic rationality'" (16). In other words, that far from
representing a system based upon exploitation, capitalism has now
superceded profits and become a system of flows of "power",
and as such open, fluid and reversible. He goes on to argue that in
terms of capitalism's development, "A break has been made, there is
no denying it. The theory of value is worn to threads, as far as our
struggles are concerned" (17). The core of this
"aesthetic" theory of labor is the claim that the
globalization of production and the expansive telecommunications and
service industries that have necessarily developed in response to the
needs of global capital calls into existence a regime of social
relations no longer based upon production and exploitation, but rather
on consumption. The claim of Lazzarato and Negri is that immaterial
labor represents the superceding of wage-labor from within
capitalism as an effect of capitalism's own drive to eliminate labor
through the automating of production, turning both bourgeoisie and
proletariat into contesting consumers. What emerges from the
"autonomist" theory of the social as a series of reversible
and fluid acts of consumption that defy the homogeneity of global
capital is the idea that it is no longer possible to challenge the
central logic of capitalism. Instead, workers are instructed to find and
to celebrate the rare moments of "discontinuity", in which the
ideology of capital and its interests seem to collide, as the only
possibility for overcoming the alienation of commodity production.
As Dyer-Witheford argues, "By informating production,
capital seems to augment its powers of control. But it simultaneously
stimulates capacities that threaten to escape its command and overspill
into rivulets irrelevant to, or even subversive of, profit" (85). The attempt to rearticulate the basic relation of capitalism into
one of consumption and knowledge is to obscure the antagonistic relation
between owners and workers and, instead, to replace it with a
"fuzzy" concept of new capitalism in which all become
consumers, regardless of their class position. Dyer-Witheford's more
"complex" theory of capitalism, in which
"non-productive" actions such as the time spent as
"students, consumers, shoppers, and television viewers" (80)
are included as equal to the relations of production between owners and
workers erases the fact that the meaning of each of these actions
differs depending upon the class position of the person undertaking
them. It ignores that logging onto the internet, shopping in the mall,
or watching television are actions whose meaning is determined by
relations fixed at the point of production. Each of the acts of
consumption outlined by Dyer-Witheford as just as integral to production
obscures the fact that going to school, to the store, on the
internet…all require the prior production of commodities to be
purchased and thus necessarily include as "integral" and
"natural" to such actions the exploitation of labor that
occurs prior to consumption. The fact that both Bill Gates and the
numerous outsourced workers who build and write the code Microsoft sells
both watch television or shop on the internet does not erase the
exploitative relationship of private ownership that exists between them.
Of course, as the crisis of overproduction shows, the line between
the owners and the workers has not disappeared, but rather is brought to
a heightened conflict. The effect of the theory of "immaterial
labor"—the "kinds of activities involved in defining and
fixing cultural and artistic standards, fashions, tastes, consumer
norms, and, more strategically, public opinion" (Lazzarato
132)—is to elevate moments of consumption over production, thereby
presenting as "natural" the exploitative conditions in which
production and consumption occur. By focusing on consumption, the theory
of "immaterial labor" thus limits the usefulness of
technological advances to the narrow boundaries of capitalist
production. In other words, the theory of immaterial labor produces a
theory of capitalism in which the struggle between capital and labor
over control of the social resources is replaced with the negotiation of
disparate forces that exceed class boundaries over the control of the
means of representation. In this, the fundamental role of production in
determining social relations and the revolutionizing of the means of
production (i.e. technological advancement) for the sole purposes of
advancing corporate profits is eclipsed and thus presented as without
question. Having occluded the materiality of class struggle, what
remains is a de-politicized struggle amongst consumers within an already
"de-hierarchicalized" capitalism without classes. Thus
Dyer-Witheford's declaration that developments in technology which have
lead to the universality of immaterial labor mean the "Overflowing
and surpassing [of] previous Marxist distinctions between base and
superstructure, economics and culture" (222) and the possibility of
developing a new "fifth international" in which "a
transnational connection of oppositional groupings that does not, like
the four previous socialist Internationals, rest on the hierarchical
directives of a centralized vanguard party, but rather arises from the
transverse communications of multiplicitous movements" (153) is, in
the guise of a radical theory of resistant consumerism, in actuality to
construct a cross-class alliance that erases the antagonism between
capital and labor. Much of what is termed in autonomist social theories the "new
labor" of knowledge and service work in actuality comprises work in
the commercial sector—namely, the unproductive labor necessary for
capital to reproduce the conditions of production and thus the
conditions of exploiting the productive labor of other workers in the
division of labor. By elevating the segment of the workforce that
emerges for the purposes of selling commodities and managing the
services necessary to prepare the workforce for another working day,
autonomist social theories erase the fact that the existence of
"knowledge" work is predicated on a social division of labor
in which the primary intension is the production of commodities for
exchange. As such, not only do autonomist theories of "new
labor" obscure the exploitative relation of capital to labor, but
such theories of new labor also act to politically divide the working
class by strengthening the ideological antagonisms between workers.
As Marx argues, the development of the "service" or
"knowledge" industry does not supersede the antagonism between
capital and labor that is at the core of capitalism because the role of
this segment of the division of labor is to sell the products that are
already produced in order to valorize the surplus-labor of the producers
as profit. Marx writes, "The commercial worker produces no surplus
value directly…but adds to the capitalist's income by helping him to
reduce the cost of realizing surplus value, in as much as he performs
unpaid labor. The commercial worker, in the strict sense of the term,
belongs to the better-paid class of wage-workers—to those whose labor
is classed as skilled and stands above the average worker. Yet the wage
tends to fall, even in relation to average labor, with the advance of
capitalist production" (Capital III 299). In other words,
the purpose of the "commercial" industry is to come up with
new ways to sell the products the capitalist owns and thus is an
integral part of the process of commodity exchange. It cannot supersede
production because, in the end, it has no role outside of the production
of commodities. The media industry, for example, whose
"knowledge" production upon which so much of the theory of the
"post-industrial" economy resides, is necessary not in itself,
but as a means to sell the televisions, computers, radios, palm pilots,
cd players, etc. that are produced elsewhere. The emergence of an entire
transnational "commercial" industry points then not to the end
of capitalism, but to the tremendous productive forces that are now
shackled to the profit motive and which increasingly require newer ways
to sell the commodities it produces. In fact, the level of
cross-ownership of transnational corporations, which not only own the
factories that produce the technology but the media that plays on it,
demonstrates the structure of this relationship. And, as Marx points
out, just as the stagnation of the global economy effects for example
the computer industry, thus it necessarily effects those in the
"service" industry like telecommunications whose sole
existence rests upon it. What is at the core of the autonomist theory of "immaterial
labor" is the essential de-linking of the logic of capitalist
accumulation of profits and the forms in which this accumulation is
accomplished. As I have argued, this de-linking of capital accumulation
and its forms operates on two levels: on one level, autonomist marxism
posits the possibility of technological advances leading to new forms of
global accumulation that fundamentally transform the underlying
structure of capitalism from production to consumption; on another
level, it maintains the possibility of resisting capital from within
as a result of the aforementioned technological development, thus
constructing the "usefulness" of machines solely in the terms
of the market and reducing all possible modes of resistance to
exploitation to those sanctioned by capital. In other words, by reducing
social antagonisms to the realm of consumption, while erasing the fact
that modes of consumption are always determined by the mode of
production, bourgeois society is represented, as Marx argues, "as
encased in eternal natural laws independent of history, at which
opportunity bourgeois relations are then quietly smuggled in as
the inviolable natural laws on which society in the abstract is
founded" (Gründrisse 87). To argue that
"production" is primary, to be clear, does not deny that
"consumption" has an essential role in the production process.
The sale of commodities produced is necessary to ensure both the
continuation of production as well as the realization of surplus-value
in the form of profit, and a crisis of overproduction, in which
commodities remain unsold, is a direct threat to future corporate
profits. However, consumption always comes after production and is
determined by it. As Marx writes, if the commodity is not sold, or sold
at a loss, "the laborer has indeed been exploited, but his
exploitation is not realized as such for the capitalist" (Capital
III 243). The failure or success in selling the commodity, in other
words, does not change the primary relation between capital and labor.
It is only by separating consumption from production, and thus by
obscuring the basic fact that whole economic structure of capitalism is
build upon the exploitation of labor for the purpose of producing
profits, that consumption can be considered more important than
production and a "new" capitalism which supersedes all
previous social boundaries can be posited as emerging. Contrary to the corporate theory of
autonomist marxism advanced by Dyer-Witheford, Negri, and Lazzarato, the
revolutionary understanding of technology is further explained by Lenin.
Lenin writes that technology is determined by the social contradiction
between labor and capital: The effectiveness of labor is increased manifold by the use of
machines; but the capitalist turns all this benefit against the worker:
taking advantage of the fact that machines require less physical labor,
he assigns women and children to them, and pays them less. Taking
advantage of the fact that where machines are used far fewer workers are
wanted, he throws them out of the factory in masses and then takes
advantage of this unemployment to enslave the worker still further, to
increase the working day, to deprive the worker of his night's rest and
to turn him into a simple appendage to the machine. Unemployment,
created by machinery and constantly on the increase, now makes the
worker utterly defenseless. His skill loses worth, he is easily replaced
by a plain unskilled laborer, who quickly becomes accustomed to the
machine and gladly takes the job for lower wages. Any attempt to resist
increased oppression by the capitalist leads to dismissal. On his own
the worker is quite helpless against capital, and the machine threatens
to crush him ("Draft" 102). Lenin marks the tremendous potential of
technology to transform the lives of working people: the reduction of
necessary labor time, the increase in productivity, the expansion in
scope and depth of social knowledges… However, he makes clear that
under capitalism technology cannot develop an "autonomous"
existence from capitalism's fundamental laws because the development of
technology is integral to increasing private profits and that, contrary
to "freeing" labor from the drudgery of work, these
developments are used to isolate and atomize workers and, in the end,
reduce them to a "simple appendage to the machine". Dyer-Witheford's
concluding "third way" proposal of a post-capitalist
"commonwealth" based upon a guaranteed income, the
"democratization" of the media and the
"decentralization" of communication technologies (193-210),
while appearing to be a "radical" mode of resistance to the
extreme commodification of contemporary life is ultimately a code for
the reformation of transnational capital from within, leaving its
essential structures intact. It is this declaration of
"radical" shopping that has made the post-al left writing so
popular to the corporate presses. In fact, Dyer-Witheford openly sides
with movements that do not seek to transform the global structures of
class exploitation, but instead operate as a "fine mist of
international activism, composed of innumerable droplets of contact and
communication, condensing in greater or lesser densities and
accumulations, dispersing again, swirling into unexpected formations and
filaments, blowing over and around the barriers dividing global
workers" (157). This
"fine mist" activism, based upon Guattari's call for
"more individual, more singular, more dissensual forms of social
activism" (183), positions the possibility of reorganizing
production on the basis of need and not profit as the same as the
homogenizing logic of capitalism. Socialism, according to
Dyer-Witheford, is a "catastrophic evolutionary detour" (12)
in which "centralized state planning has been the alternative to
the market" (206) while consumption, albeit in "ethical"
ways, has emerged as the "authentic" mode of realizing
individuality and freedom. As such, the working class is given an empty
theory of resistance that denies the necessity of transforming the
fundamental relations of production and abolishing the conditions of
exploitation that would mean, for example, the end of the world-wide
epidemics of poverty, hunger and disease. By removing class struggle,
resistance is re-written as a "spontaneous" theory of
individual self-fashioning through consumption that mirrors the very
logic of wage-labor in which the worker is forced to come to the market
as a "free" and "autonomous" individual to
"freely" sell her labor-power. "Autonomy", in other
words, is merely the code word for the absence of control over the means
of production. This "fine mist" is thus the reproduction of
the alienation of labor by capital in theory. It speaks the language of
transnational capital, which wants to tear down state barriers to trade,
to the circulation of labor and to the global flows of capital in the
interests of consolidating a world market and expanding profits, while
atomizing and isolating workers as a means of dividing any and all
resistance. In contrast to the "autonomist" theory of
spontaneous action by singular individuals which denies the possibility
for a united, global agency based upon the collectivity of labor, Lenin
marks that as long as workers are subject to capital by the fact that
they must sell their only commodity, their labor-power, in order to
survive, the only mode of effective resistance is the
organization of the working class across all national, racial, ethnic,
gender and sexual barriers and boundaries. Lenin writes that while "on his own
the worker is helpless and defenseless against the capitalist who
introduces machines. The worker has at all costs to seek means of
resisting the capitalist, in order to defend himself. And he finds such
means in organization. Helpless on his own, the worker becomes a
force when organized with his comrades, and is enabled to fight the
capitalist and resist his onslaught" ("Draft" 103). In
other words, in opposition to the autonomist theory of consumption,
which posits a new relationship between capital and labor that exceeds
exploitation, there can be no reconciliation between capital and labor
regardless of the form the private accumulation of profit takes. The
complete emancipation of labor can be achieved only when private
ownership of the instruments of labor is abolished and technology and
other collectively produced social resources are used in the interests
of all. Works
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From Naomi Klein's No Logo. New
York: Picador USA, 2002 [2] "Post-ality" is Mas'ud Zavarzadeh's revolutionary concept for those theorizations that posit a fundamental shift in capitalist relations such that capitalism has entered a "post-production, post-labor, post-ideology, post-white" and ultimately "post-capitalist" stage of symbolic exchange (1). THE
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